Our story

Crafty, sporty, outdoorsy or bookworm – we’re championing kids and everything they love. Because with our great tasting, on-the-go drinks they’re free to get on with being themselves.

But how did we get to where we are today? Take a look at our history, starting way back in 1823.

1823

Powder power. All those years ago, we were called Robinson & Bellville and our drinks came as flavoured powders: Patent Barley and Patent Groats. In those days, these were drinks for mums.

1935

Anyone for tennis? Robinsons’ story really begins at Wimbledon. When tennis players asked for a refreshing drink, a quick-thinking employee mixed barley crystals, lemon juice, sugar and water to create what would become Robinsons’ Barley Water.

1995

Look out world! Here we come. People across the world get their first taste of the famous Robinsons’ Barley Water after the company is bought by Britvic and starts to expand.

2000

Boom! The Fruit Shoot story begins. Robinsons Fruit Shoot appears in a re-sealable, colourful bottle and is an instant hit with the kids in the UK.

2006

Hello Fruit Shoot Hydro. A flavoured spring water for children brings three new great tasting drinks to our range.

2010

High five for My-5. We welcome a new addition to the Fruit Shoot line up of drinks: Fruit Shoot My5. Made with juice and water it contributes towards one of your 5 a day and has no artificial colours, flavourings, sweeteners or preservatives.

2012

We give Fruit Shoot no added sugar a refreshing new recipe and taste and get rid of the aspartame.

2014

Twenty-five countries and counting. Fruit Shoot is available around the globe, bringing refreshment to active kids all over the world.

2015

Fruit Shoot is reformulated to included multi-vitamins in every refreshing flavour.

2017

Fruit Shoot Sparkling Hydro joined the range, with two refreshing zero calorie sparkling flavours.

And, we celebrated kids’ and all the things that makes them, them with our ‘It’s My Thing campaign starring real kids.