2000

Boom! The Fruit Shoot story begins. Robinsons Fruit Shoot appears in a re-sealable, colourful bottle and is an instant hit with the kids in the UK.

2006

Hello Fruit Shoot Hydro. A flavoured spring water for children brings three new great tasting drinks to our range.

2010

High five for My-5. We welcome a new addition to the Fruit Shoot line up of drinks: Fruit Shoot My5. Made with juice and water it contributes towards one of your 5 a day and has no artificial colours, flavourings, sweeteners or preservatives.

2012

We give Fruit Shoot no added sugar a refreshing new recipe and taste and get rid of the aspartame.

2014

Twenty-five countries and counting. Fruit Shoot is available around the globe, bringing refreshment to active kids all over the world.

2015

Fruit Shoot is reformulated to included multi-vitamins in every refreshing flavour.

2017

Fruit Shoot Sparkling Hydro joined the range, with two refreshing zero calorie sparkling flavours.

And, we celebrated kids’ and all the things that makes them, them with our ‘It’s My Thing campaign starring real kids.

2018

Juiced launches to replace My 5. A new drink made of 50% juice and 50% water, with no artificial colours, flavourings, sweeteners, preservatives or added sugar.

2019

Fruit Shoot for the Moon campaign first launches, giving children the chance to 'Win their dream thing'.

2021

Fruit Shoot core transitions into a clear bottle, which showcases Fruit Shoot's delicious colourful liquids and is better for the planet too.

(Source: MMR, Clear Bottle quantitative study, May – June 2020. Source: Cap quantitative study, July 2020)

2023

Fruit Shoot changes to a new sports cap, that's easier for children to use. It also uses just one piece of plastic, improving recylability. We partnered with the National Autistic Society to support families navigating our product update.

2024

Fruit Shoot's new innovation - Fruit Shoot Squash launches in two flavours - Tropical Jungle and Berry Galaxy.